Day Edit

Wear the day.

Shirts, chinos, layers built for the long workday.

Shop Day Edit
Night Edit

Own the night.

Tailored knits, blazers, pieces that close the day.

Shop Night Edit
DGNAG Token

Wear it. Earn it.

DGNAG is the loyalty token of DAGNAG. Every purchase earns tokens you can redeem on future orders, or hold as a real on-chain asset on Polygon. Your call.

  • 1

    Earn

    10 DGNAG per £1 spent. Limited Addition pieces earn 3×.

  • 2

    Hold

    As points (no wallet needed) or as on-chain DGNAG on Polygon.

  • 3

    Redeem

    100 DGNAG = £1 / ₹100 off. Use whenever you want.

500M Total supply
100% Redeemed = burned
0 gas Cost to you
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The lookbook.

How we wear it. How you might too.

Our story

Built for the working professional.

DAGNAG sits between fast fashion and luxury — quality fabrics, considered cuts, prices that make sense. Founded in 2024, dual-launched in the UK and India.

Read the full story